Rare Earth's roots go way back to Detroit in the US, in 1959, when they were formed as "The Sunliners", playing their own brand of Motown soul. They spent their early years playing the club scene, as most of these bands did, before being signed to Motown Records in the late sixties. Their name was changed to Rare Earth ( which was actually the name of the progressive offshoot subsidiary Motown label ), and released their first album in 1969.( Another well known band on the same Rare Earth label was Xit, the Native American band famous for their "Reservation of Education" hit ). Rare Earth ( the band ) were an instant hit, fusing funk, soul and rock with the catchiest of rhythms, and this success formula earned them no less than eight gold records and numerous Top 40 hits during their fifteen or so years together. The band split after a while and a number of members died along the way, but original sax player Gil Bridges and guitarist Ray Monette reformed the band in the early nineties and they released a killer of a come-back album. They are apparently still together in some form or another.

Rare Earth 
Rare Earth - Tobacco Road, from "Different World" in 1993, their 13th album. We've featured this great US band many times on The Dinosaur Days in the past and they're already well represented elsewhere in these pages, so we won't repeat their extensive history here. They did split, however, in the late seventies, and this album was a sort of "reformation" album, with the band once again being led by original vocalist/sax player Gil Bridges. Their version of the John D.Loudermilk classic is one of the best we've ever heard. The band were touring Europe in the nineties, but we're not quite sure what's happened to the great Rare Earth nowadays. A number of their earlier albums, such as "Ma" and "Willie Remembers", are classics. 
  

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Biography by Gary Hill
Rare Earth began as an R&B band called the Sunliners in Detroit in 1961. Of the musicians who would be part of the band dubbed Rare Earth, only sax player Gil Bridges and drummer Pete Rivera were present. John Parrish joined on bass in 1962. Rod Richards became a guitarist with the group in 1966. Keyboardist Kenny James came into the fold the same year. After years of doing the club circuit, the group changed their name to Rare Earth and released Dreams/Answers on Verve. The album received little reaction and the group was picked up by Motown Records as the first act on their yet-to-be-named new label. Rare Earth suggested to Motown that the label name their new subsidiary after the band and Rare Earth Records was born.

When they set out to record their first album, they essentially ran out of material and did a 21-minute rendition of the Temptation's "Get Ready" to fill out the space. The album was making no headway on the charts for a long period of time. So they took the first three minutes of "Get Ready," released it as a single and it made its way into the U.S. Top Ten list, peaking at number four. Pulled along by the success of the single, the album also began to sell, breaking the Top 20, and Rare Earth's career was officially on its way. The second album, Ecology, was released in June of 1970, a couple months short of a year after "Get Ready" had been put out. Interestingly enough, Ecology was not really the group's second album, but their third. An album entitled Generation was recorded as the soundtrack to the film of the same name. When the film stalled at the box office, the album was shelved. Still, Ecology would yield not one, but two hit singles. The first was "(I Know) I'm Losing You" (another Temptations cover), which also broke the Top Ten. The second single, "Born to Wander," did not fare quite so well, but did make the Top 20. The album was catapulted to number 15.

Not wanting to lose momentum, One World followed almost exactly a year after Ecology, and yielded another hit single in a longtime classic, "I Just Want to Celebrate." The song peaked on the pop charts at number seven and the album broke the Top 50. They released a live album in December of the same year. For the next album, Willie Remembers, the group insisted on doing all originals, a move that was not common around the Motown camp. Unfortunately, for a band trying to prove a point, the album never reached the type of sales of previous records. Indeed, it stalled out at number 90, and the single "Good Time Sally" didn't even break the Top 50.

Motown tightened the creative grip on the group and original producer Norman Whitfield, who had worked with the group on earlier albums, was brought in to save the day. The resulting album, Ma, was released in May of 1973 and fared just a little better than Willie Remembers, peaking at number 65. The label was not pleased and sent the group into the studio to record with Stevie Wonder. That pairing did not really gel, though, and only two tracks were recorded, neither of which were released. Instead, the label sought to release another live album, trying to regain the spark that Rare Earth had had. That project also fell by the wayside, though.

What followed was a serious of lineup changes and legal battles, and the group stopped touring altogether in 1974. The following year Rare Earth, in a new lineup, released Back to Earth. The album did a bit better than the previous one, reaching number 59 on the charts. The single, appropriately entitled "It Makes You Happy (But It Ain't Gonna Last Too Long)" stalled just outside the Top 100. A disco-oriented excursion entitled Midnight Lady was released in 1976, but failed to really go anywhere. To make matters worse, Rare Earth Records was discontinued altogether. The band had broken up by this time.

As fate would have it, though, this was not the end of Rare Earth. Instead, Barney Ales, who had presided over Rare Earth Records, started his own label Prodigal Records. He talked the group into reuniting to record the label debut. The resulting album, Rare Earth, was released in 1977 and made no real waves in the music business. Rare Earth got things together again for a marathon recording session the following year. That session yielded not one, but two albums. The first was Band Together, released in April of 1978, with Grand Slam following in September. Neither of those albums every really took off, either. The group essentially broke up in 1978, although a version of the original lineup was touring all the way into 1983. A different incarnation of the group, with just two original members, still makes the circuits. 

 

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Gil Bridges
Eddie Guzman
Peter Hoorelbeke
Kenny James
Reggie McBride
Ray Monette
Rod Richards
Pete Rivera
Mike Urso
John Persh
Paul Warren
Mark Olson

Vanilla Fudge
The Chambers Brothers
The Box Tops
Rotary Connection
Power of Zeus
The Friends of Distinction
The Righteous Brothers
The Soul Survivors
The Rascals
Flaming Ember
The Detroit Emeralds
The Undisputed Truth
Edwin Starr
Dennis Coffey

If you have any contribution to make to this band or something to add, email me - Japie Marais.

 

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Rare Earth - 1968 - Dreams,Answers - 2/5

Rare Earth - 1969 - Get Ready - 3/5

Rare Earth - 1970 - Ecology - 3/5

Rare Earth - 1971 - In Concert - 2/5

Rare Earth - 1971 - One World - 3/5

Rare Earth - 1972 - Willie Remembers - 2/5

Rare Earth - 1973 - Ma - 4/5

Rare Earth - 1975 - Back to Earth - 2/5

Rare Earth - 1976 - Midnight Lady - 2/5

Rare Earth - 1977 - Rare Earth - 2/5

Rare Earth - 1978 - Band Together - 2/5

Rare Earth - 1978 - Grand Slam - 1.5/5

Rare Earth - 1993 - Different World - 2.5/5

Rare Earth - 2001 - Made in Switzerland - 3.5/5

Rating

 

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